Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Language: English
Published by Wiley, 2009
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
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Add to basketItem description from seller
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own.
Seller Inventory # CIN047016493XVG
- Title
- Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
- Author
- Richard Rosen
- Publisher
- Wiley
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 047016493X
- ISBN 13
- 9780470164938
"Synopsis" may belong to another edition of this title.
About the Author
RICHARD G. ROSEN is founder, President, and CEO of ROSEN, a global consultancy that specializes in transforming marketing and advertising campaigns into cost-effective business models. He speaks to and consults on convergence marketing with recognized brand-name clients around the world. His firm has received twenty-eight Echo Awards, and Richard has received the Caples Organization's Emerson Award and the first ever "B-to-B Marketer of the Year Award" from the International Direct Marketing Association. To get in on the dialogue, visit www.rgrosen.com.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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