Conversations in Communication, Volume 2: Customer Relationship Management (CRM) as a Function of Public Relations
Dunham-Carson, Jabaree
ISBN 10: 0996003347 ISBN 13: 9780996003346
Published by Full Media Services, 2015
New
Soft cover
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Books Puddle, New York, NY, U.S.A.
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About this Item
Description:
pp. 106. Seller Inventory # 26373872695
Synopsis:
The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.
About the Author: Jabaree Dunham-Carson, M.A. is a communications practitioner with a passion for research on topics pertaining to public relations, customer satisfaction and organizational development. Jabaree's academic and professional portfolio includes Bachelor degrees in Communication and Sociology from the University of Connecticut, a Masters degree in Communication from the University of Hartford, and experience and employment across for-profit and non-profit organizations. To learn more about Jabaree or for future inquires, he can be reached via his blog at: jabareedc.blogspot.com.
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Bibliographic Details
Title: Conversations in Communication, Volume 2: ...
Publisher: Full Media Services
Publication Date: 2015
Binding: Soft cover
Condition: New