Conversion Friction Reveals Design Assumptions, Not Audience Quality : Examining Customer Journey Architecture and Decision Pathways in Digital Marketing.DE

Language: English

Published by Epubli, 2026

3565205407 / 9783565205400

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book examines the persistent attribution error in digital marketing: blaming audience quality or traffic sources when conversion rates disappoint, rather than scrutinizing the funnel architecture itself. Drawing from behavioral decision-making research, user experience patterns, and conversion optimization studies, it explores how funnel design choices systematically create friction points that prevent otherwise-qualified prospects from advancing.The text reveals how conventional funnel construction prioritizes marketer convenience over prospect cognitive flow, embedding unnecessary steps, ambiguous value propositions, and premature commitment requests that trigger abandonment. It reframes funnel optimization as the systematic removal of decision-making obstacles rather than the addition of persuasive elements, demonstrating how streamlined pathways consistently outperform feature-heavy sequences.Through examination of cognitive load at each transition point, trust-building progression, and commitment escalation timing, the book constructs frameworks for diagnosing where prospects disengage and why. It explores the tension between information completeness and decision paralysis, revealing how strategic simplification facilitates conversion while complexity undermines momentum.Readers navigate the mechanics of mapping actual customer decision journeys versus assumed pathways, identifying implicit barriers embedded in form fields and page sequences, and calibrating messaging intensity to match awareness levels. The framework emphasizes testing-driven refinement that validates assumptions through behavior rather than speculation.

Seller Inventory # 9783565205400

Title
Conversion Friction Reveals Design Assumptions, Not Audience Quality : Examining Customer Journey Architecture and Decision Pathways in Digital Marketing.DE
Author
Thalia Brookstone
Publisher
Epubli
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3565205407
ISBN 13
9783565205400
Item weight
564 grams
Dimensions
297x210x13 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First itemUS$ 72.83US$ 84.42
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Einbeck, Germany 37574