About this Item
This sophisticated 1920s marketing artifact documents the transition of tapioca from a simple nursery dessert to a 'precision ingredient' for the modern household. Based on a massive international contest involving over 121,000 participants, the booklet positions tapioca as 'kitchen insurance'?a stabilizer for everything from omelets and berry pies to meat loaves. It captures the pre-Depression peak of American domestic science, emphasizing texture, digestibility, and culinary versatility. KEY FEATURES +++ Visuals: Vibrant color lithographed covers and interior full-page color plates showcasing period-appropriate plating and Art Deco styling. +++ Binding: Stapled pictorial wraps; 40 pages including index. +++ Content: Hundreds of recipes across three sections, including 'Precision Ingredient' applications for soups, fish, and meats. +++ Imprint: Minute Tapioca Company, Inc., Orange, Mass. (c) 1929 G. F. Corp. +++ Specs: 4.75 by 7.25 inches. +++ Design: Features the signature blue-and-white 'cloud' motif on the cover and high-contrast typography throughout. CONDITION: The bindings are tight and square, holding the 40-page text block firmly. The internal pages are clean and free of markings, showing only light, even age-toning consistent with late-1920s paper stock. The wraps show moderate shelf handling and light rubbing to the extremities, but remain vibrant and unsophisticated. Overall, a Very Good example. SCHOLARLY FEATURES +++ Domestic Science Evolution: Documents the specific rebranding of a commodity item as a 'precision ingredient,' a major tactic in early 20th-century food industrialization. +++ Ethnographic Data: References the 1920s worldwide contest of 121,619 housewives, providing a snapshot of the 'Ideal Menu' for the era. +++ Industrial History: Issued just as General Foods began consolidating its power, representing the 'Orange, Mass.' era of production before complete centralization. HISTORICAL SIGNIFICANCE ? The Minute Tapioca Company of Orange, Massachusetts, was a cornerstone of New England industrial food production. By 1929, the brand had moved beyond its regional roots to become a global household name under the General Foods umbrella. This specific edition is significant for its introduction of the 'precision ingredient' concept. Rather than selling a dessert, the company began selling 'success'?pitching tapioca as a way to prevent cooking failures like runny pies or fallen soufflés. The booklet is a primary document for the study of the 'Scientific Management' of the American home, where the kitchen was treated as a laboratory and the housewife as a technician requiring reliable, standardized tools. SUBJECTS: Minute Tapioca, General Foods, 1920s cooking, Domestic Science, Food marketing, Orange MA, Recipe contests, Americana, Advertising Ephemera, Culinary History, Art Deco Ephemera.
Seller Inventory # 21877
Contact seller
Report this item
