Coolhunting : Chasing Down the Next Big Thing

Gloor, Peter

ISBN 10: 1400232538 / ISBN 13: 9781400232536

Published by AMACOM, 2023

About this Item

Seller Inventory # 49927007-n

Bibliographic Details

• Title: Coolhunting : Chasing Down the Next Big Thing
• Publisher: AMACOM
• Publication Date: 2023
• Language: English
• ISBN 10: 1400232538
• ISBN 13: 9781400232536
• Binding: Soft cover
• Condition: New

About this title

Synopsis

What do the iPhone, Instagram, and TikTok all have in common? They’re fresh, they’re sexy, and most importantly -- they’re cool.

But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to:

• Tap into the "Tao of Cool" and identify the trends that are truly cutting-edge
• Cultivate the skills and techniques of highly effective coolhunters
• Pinpoint developing trends on the Internet by using smartbadges

An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.

About the Author

PETER GLOOR (Cambridge, MA), the coauthor of Coolhunting (978-0-8144-7386-3), has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, and has been growing his startup company, galaxyadvisors.