Coolhunting Chasing Down The Next Big Thing
Gloor, Peter A.; Cooper, Scott M.
Language: English
Published by Amacom Books, 2007
- Hardcover
- New
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
AbeBooks seller since April 17, 2013
Condition: New
US$ 41.67
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Seller Inventory # ABBB-97620
- Title
- Coolhunting Chasing Down The Next Big Thing
- Author
- Gloor, Peter A.; Cooper, Scott M.
- Publisher
- Amacom Books
- Publication year
- 2007
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814473865
- ISBN 13
- 9780814473863
* Tap into the principles of cool and identify the trends that are truly cutting-edge
* cultivate the skills and techniques of highly effective coolhunters
* pinpoint developing trends using smartbadges
An invaluable tool for businesses of all sizes, Coolhunting will show you how to stay ahead of the curve and on the cutting edge of where your customers want to be taken.
"Synopsis" may belong to another edition of this title.
About the Author
Peter Gloor (Cambridge, MA) has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He currently divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, where he teaches, leads research, and writes.
Scott Cooper (Newton, MA), a Research Affiliate at the MIT Sloan School of Management, works with technologists and social scientists on a wide variety of projects. He has written extensively on innovation, business economics, architecture, and new media.
"About the title" may belong to another edition of this title.
Romtrade Corp.
STERLING HEIGHTS, MI, U.S.A.
AbeBooks seller since April 17, 2013
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