Coordinating Internet Sales with Other Channels

Language: English

Published by Gabler Verlag, Gabler Verlag Jan 2009, 2009

3834908452 / 9783834908452

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This item is printed on demand - Print on Demand Titel. Neuware -Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In order to benefit from the chances and to master the challenges of e-commerce, an appropriate performance measurement is essential.Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process. Finally, he demonstrates the practical use of the model by a showcase implementation.Gabler, Betriebswirt.-Vlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 212 pp. Englisch.

Seller Inventory # 9783834908452

Title
Coordinating Internet Sales with Other Channels
Author
Andreas Pinterits
Publisher
Gabler Verlag, Gabler Verlag Jan 2009
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3834908452
ISBN 13
9783834908452
Item weight
314 grams
Dimensions
210x148x14 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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AbeBooks seller since January 23, 2017

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