First published in 1999, this book explores pint points, compares and dates the development of product differentiation and variety. This book also analyses’ how firms have embraced a variety of ways of efficiently managing this verity though production, the design of the product as well as in the relations with the suppliers and distributors.

About the Author

Jean-Jacques Chanaron CNRS Director, GERPISA and CSU-IRESCO, Paris, France. Takahiro Fujimoto (University of Tokyo, Japan). Daniel M.G. Raff (Wharton School, USA).

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