Title: The Copy Book: How 32 of the World's Best Advertising Writers Write Their Advertising
Publisher: Rotovision
Publication Date: 1996
Language: English
ISBN 10: 2880462584
ISBN 13: 9782880462581
Binding: Hardcover
Condition: New
Weight: 58 ounces

About this title

Synopsis

In 1995, we assembled the industry's finest wordsmiths to publish a book on the art of writing for advertising. Almost twenty years later, the D&AD Copy Book remains an unsurpassed bible for the most challenging field of advertising, packed full of exemplary creative copy and key lessons in the production of persuasive words. Today, we've joined forces with TASCHEN to bring you a digital edition of this publication, specially updated with outstanding examples of the art of advertising copy from the last decade. To celebrate the digital release, we've selected a handful of our favourite essays from the book to share with you, starting with the piece below by founder and former Creative Director of HHCL, Steve Henry.

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