The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Language: English
Published by Dodd Mead, 1985
- Hardcover
- New

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- Title
- The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
- Author
- Bly, Robert W.
- Publisher
- Dodd Mead
- Publication year
- 1985
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0396085466
- ISBN 13
- 9780396085461
Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
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