Copywriting. This item is unavailable.
10 ratings by Goodreads
Language: English
Published by Teach Yourself, 2003
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
5-star seller
AbeBooks seller since March 16, 2007
Unavailable
Softcover
Condition: Used - Fair
US$ 13.34
Item description from seller
A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Seller Inventory # GOR006576221
- Title
- Copywriting
- Author
- J Jonathan Gabay
- Publisher
- Teach Yourself
- Publication year
- 2003
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0340867280
- ISBN 13
- 9780340867280
- Edition
- 3rd Edition
- Item weight
- 322 grams
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
"Synopsis" may belong to another edition of this title.
About the Author
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.
"About the title" may belong to another edition of this title.