If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book.

Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.

About the Authors

Tait Ischia is a copywriter, content strategist, and content experience designer from Melbourne, Australia. When he started out, he wrote radio, print, and TV ads. Now he plans, writes, and manages large website projects for big organizations with complex needs. He’s worked for gigantic multinationals, small businesses, arts organizations, ad agencies, start-ups, and the government. He's also aware that most biographies tell you little about a person; this one is no exception.

Jacob Zinman-Jeanes is an interaction and graphic designer, illustrator and musician currently living in Melbourne, Australia.

"About this title" may belong to another edition of this title.

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