Core : 8 Principles for Building Strong, Authentic Leadership

In a world overflowing with leadership seminars, self-help guides, and quick-fix strategies, The Core cuts through the noise to reveal what truly sustains effective leadership. Blending a compelling narrative with timeless principles, this book delivers both an engaging story and a practical roadmap for leaders at every stage of life.

Now a USA Today Bestseller!

Every leader reaches a moment when skill isn’t enough. When the challenge cuts deeper and tests conviction, humility, and heart. The Core takes readers into that defining space, introducing us to Clint Smith and his mentor, Dr. Bill Jackson, and revealing that the foundation of lasting influence doesn’t come from power or position—it comes from the strength of one’s core.

Through the journey of a young man whose plans are upended by tragedy, The Core blends a compelling story of mentorship with timeless principles of leadership. Under Dr. Jackson’s guidance—a hospital CEO who leads with quiet strength and deep conviction—Clint discovers that great leadership grows from the inside out.

Part fable, part field guide, The Core reveals eight essential principles that form the foundation of authentic leadership:

• Work for the good of the people
• Keep your ego in check
• Embrace truth
• Lead with your ears
• Show up with grace
• Pace yourself and extend the game
• Be coachable
• Know where you’re going and why

Accessible, practical, and deeply inspiring, The Core reminds us that leadership is not about power or prestige—it’s about character, consistency, and courage. Whether you’re leading in the boardroom, classroom, community, or home, this book will help you build the strength to lead well and live with purpose.

Leadership isn’t for the few. It’s for all of us—and it begins at the core.

Dr. Matt Paden is the President and Managing Partner of Great Days Leadership, where he helps leaders and organizations grow with purpose, integrity, and impact. With more than two decades of experience as an executive, consultant, speaker and coach, Matt specializes in aligning teams around mission, building healthy cultures and developing clear, values-driven leadership. Holding a doctorate in organizational leadership from Pepperdine University, Matt brings a principled yet practical approach to developing leaders and driving organizational change. His work centers on igniting purpose, service, faith, and leadership in others, empowering them to create lasting influence in their workplaces and communities. He lives in Franklin, Tennessee, with his wife and their two children.

Dr. L. Ken Jones was appointed President of Oklahoma Christian University (OC) on May 1, 2023. He and his wife Suzie are natives of Cordell, Oklahoma, where they currently have involvement in farming and ranching. Dr. Jones was educated in the field of Engineering receiving his Ph.D. from Oklahoma State University. His career spans engineering, pulpit preaching, leadership training and higher education leadership. Dr. Jones served as President of Lubbock Christian University (LCU) for nineteen years and Chancellor for five years. He has spent over four decades in Christian higher education and leadership training. Ken and Suzie have two grown children, their spouses and four grandchildren. For years, he has been a frequent speaker in churches, corporations and other groups.