Core Turnaround Strategy

When crisis strikes, many managers focus on slashing expenses. This misses the real restructuring solution: understanding the core products and core customers that drive a firm's profitability.

Core Turnaround Strategy reveals why turnarounds fail—and what to do instead. Through the breakthrough Core Product/Core Customer X-Ray analysis, as well as checklists and practical tools, it shows how to transform struggling companies into profitable enterprises.

Six case studies drawn from Simson's long career showcase actual turnaround journeys—individual stories of hope, resilience and transformation.

This book is for consultants, coaches, executives and advisors determined to master the most challenging—and rewarding—work in business: saving organizations on the brink of failure.

When enterprises face financial crisis, they call Walter Simson. He's rescued over 60 middle-market companies using his proven framework that bypasses conventional cost-cutting to identify what consistently drives value. A native New Yorker and a graduate of Columbia University and NYU's Stern School of Business, he now lives in Irvine, California with his wife, Val.