The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

Honeyman, Ryan; Jana, Tiffany

ISBN 10: 1523097531 / ISBN 13: 9781523097531

Published by Berrett-Koehler Publishers, 2019

About this Item

Seller Inventory # 1523097531-3-36218087

Bibliographic Details

• Title: The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
• Publisher: Berrett-Koehler Publishers
• Publication Date: 2019
• Language: English
• ISBN 10: 1523097531
• ISBN 13: 9781523097531
• Binding: paperback
• Edition: 2nd Edition
• Condition: Good
• Weight: 14 ounces

About this title

Synopsis

"The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success."   -Paul Polman, CEO, Unilever

 

B Corps are a global movement of more than 3,300 companies in 70 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. 

 

This book--winner of an Independent Book Publisher's Association IPPY Award as one of the best business books of 2020--is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

About the Author

Ryan Honeyman is a partner/worker-owner at LIFT Economy (lifteconomy.com). LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. 

 

Tiffany Jana is CEO and president of TMI Consulting (tmiconsultinginc.com), the first diversity consultancy to be chartered as a benefit corporation and certified as a B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award from Enterprising Women magazine and is the coauthor of Overcoming Bias and Erasing Institutional Bias.