The Corporate Code for Happiness and Profitability

The book is a collection of three academic articles which explore and critically analyze the impact of human behavioral virtues of Happiness, Trust in leadership, Motivation to perform on country's /company's key performance measures and long-term goals. The articles try to explore answers to the distinct research questions by way of qualitative research methodology using secondary data analysis, application of PESTLE, Value Chain Model and Porter's 5 forces model. Each research topic is unique in the sense that the previous research on one article, related to UAE's happiness rank, has not taken cultural context into account while studying happiness. Happiness factors can't be generalized across different regions and culture because cultural values play an important role in shaping the overall well-being of an individual. Most of the theories based on happiness are derived and developed in western culture which can't portray the same set of feeling under a different cultural setting. While the previous research on another article, related to impact of organization change, didn't compare the organizations performance in terms of quantitative measures such as EBIDTA, Gross Profits, EPS (Earnings per share) and focused solely on the origins of the fall or rise of the employee feelings and motivation while working in an organization undergoing change. The third article is an independent research to understand the lack of profitability of an airline historically and trying to figure out ways to make it profitable by the kind of code sharing arrangements it should get into.