The Third Edition of this market-leading text has been fully updated and expanded with contemporary case material and a much more detailed coverage of the main topics and trends in corporate communication.

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Bibliographic Details

Title: Corporate Communication: A Guide to Theory and Practice
Publisher: SAGE Publications Ltd
Publication Date: 2011
Language: English
ISBN 10: 0857022431
ISBN 13: 9780857022431
Binding: Paperback
Edition: 3rd Edition
Condition: Very Good

About this title

Synopsis

This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.

This text is fully supported by a website at http://www.uk.sagepub.com/cornelissen3e/ which includes:

Password-protected Instructor Resources: Instructors Manual, PowerPoint Slides and new international case studies
Open-access Student Resources: 50 full-text journal articles from SAGE journals organized by chapter, 60 videos, an online glossary, web links, and study skills resources

This is an ideal text for advanced undergraduate and graduate students studying corporate communications, organizational communication, public relations, and marketing communications courses.

About the Author

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

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