Corporate Communications for Executives (Human Comm Processes (Dis))

Goodman, Michael B.

ISBN 10: 0791437620 / ISBN 13: 9780791437629

Published by State University of New York Press, 1998

About this Item

The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.

Seller Inventory # BSM.199GI

Bibliographic Details

• Title: Corporate Communications for Executives (Human Comm Processes (Dis))
• Publisher: State University of New York Press
• Publication Date: 1998
• Language: English
• ISBN 10: 0791437620
• ISBN 13: 9780791437629
• Binding: Soft cover
• Condition: good

About this title

Synopsis

This strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice.

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication-computers, digital media, interactive corporate television, faxes, e-mail, the Internet-fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.

About the Author

Michael B. Goodman is Professor and Director of the Master of Arts Program in Corporate and Organizational Communication at Fairleigh Dickinson University. He is the editor of Corporate Communication: Theory and Practice, also published by SUNY Press, as well as the author of Working in a Global Environment: Understanding, Communicating, and Managing Transnationally; Write to the Point: Effective Communication in the Workplace; Contemporary Literary Censorship; William S. Burroughs: A Reference Guide; and William S. Burroughs.