Corporate Diversity Communication Strategy

Language: English

Published by Springer International Publishing Nov 2019, 2019

3030299430 / 9783030299439

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyzes the brand communities of major American multinationals across three industries:finance, tech, and consumer goods.It assesseshow companies communicatetheir diversity approaches on social media (Twitter)and studies the ensuing perceptions of online users.By comparing more innovative sectors (tech and consumer goods) with a less innovative industry(finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike. 224 pp. Englisch.

Seller Inventory # 9783030299439

Title
Corporate Diversity Communication Strategy
Author
Roxana D. Maiorescu-Murphy
Publisher
Springer International Publishing Nov 2019
Publication year
2019
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3030299430
ISBN 13
9783030299439
Item weight
408 grams
Dimensions
216x153x17 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 25.78US$ 25.78
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BuchWeltWeit Ludwig Meier e.K.

Germany