Corporate Identity: Making Business Strategy Visible Through Design

Olins, Wally

ISBN 10: 087584250X / ISBN 13: 9780875842509

Published by Harvard Business School Pr, 1990

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Bibliographic Details

• Title: Corporate Identity: Making Business Strategy Visible Through Design
• Publisher: Harvard Business School Pr
• Publication Date: 1990
• Language: English
• ISBN 10: 087584250X
• ISBN 13: 9780875842509
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share