Corporate Identity: Making Business Strategy Visible Through Design
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Language: English
Published by Harvard Business School Pr, 1990
- Hardcover
- Used

Hardcover
Condition: Used - Very good
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- Title
- Corporate Identity: Making Business Strategy Visible Through Design
- Author
- Olins, Wally
- Publisher
- Harvard Business School Pr
- Publication year
- 1990
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 087584250X
- ISBN 13
- 9780875842509
Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share
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