Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy

Applegate, Lynda M.,Austin, Robert D.,McFarlan, F. Warren

ISBN 10: 0071122915 / ISBN 13: 9780071122917

Published by McGraw-Hill

About this Item

Seller Inventory # E-9780071122917-6-2

Bibliographic Details

• Title: Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy
• Publisher: McGraw-Hill
• Language: English
• ISBN 10: 0071122915
• ISBN 13: 9780071122917
• Binding: Hardcover
• Condition: Very good

About this title

Synopsis

Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the readers experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.

About the Author

Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.