Corporate Information Strategy and Management: Text and Cases

Applegate, Lynda M.; Austin, Robert D.; Soule, Deborah L.

ISBN 10: 0073402931 / ISBN 13: 9780073402932

Published by McGraw-Hill Education, 2008

Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0073402931I5N00

Synopsis:

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

About the Authors: The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Bibliographic Details

Title: Corporate Information Strategy and ...
Publisher: McGraw-Hill Education
Publication Date: 2008
Binding: Hardcover
Condition: Fair
Dust Jacket Condition: No Jacket