Corporate Information Strategy and Management: Text and Cases

Applegate, Lynda M.; Austin, Robert D.; Soule, Deborah L.

ISBN 10: 0073402931 / ISBN 13: 9780073402932

Published by McGraw-Hill Education, 2008

About this Item

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Seller Inventory # G0073402931I4N00

Bibliographic Details

• Title: Corporate Information Strategy and Management: Text and Cases
• Publisher: McGraw-Hill Education
• Publication Date: 2008
• Language: English
• ISBN 10: 0073402931
• ISBN 13: 9780073402932
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: No Jacket
• Weight: 2.15 pounds

About this title

Synopsis

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

About the Authors

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.