Corporate Information Strategy and Management: Text and Cases

McFarlan,F. Warren,Austin,Robert,Applegate,Lynda

ISBN 10: 0072947756 / ISBN 13: 9780072947755

Published by McGraw-Hill/Irwin, 2005

About this Item

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Bibliographic Details

• Title: Corporate Information Strategy and Management: Text and Cases
• Publisher: McGraw-Hill/Irwin
• Publication Date: 2005
• Language: English
• ISBN 10: 0072947756
• ISBN 13: 9780072947755
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

About the Authors

Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.