Corporate Level Strategy: Theory and Applications
Language: English
Published by Routledge, 2010
- Softcover
- Used
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- Title
- Corporate Level Strategy: Theory and Applications
- Author
- Furrer, Olivier
- Publisher
- Routledge
- Publication year
- 2010
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415553423
- ISBN 13
- 9780415553421
The challenges faced by diversified corporations – firms that operate in more than one industry or market – have changed over the years. There is now a wide range of strategies, including corporate level strategy, to add competitive advantage to these corporations as a whole.
In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions:
- Why are some companies highly specialized, while others embrace a wide range of products, markets and activities?
- What is the link between scope and performance?
- What can we say about the management of multi-business firms in terms of structure, management systems and leadership?
Replete with case studies and international examples, and featuring a companion website, this incisive book is an ideal read for advanced undergraduate and postgraduate students.
"Synopsis" may belong to another edition of this title.
About the Author
Olivier Furrer is Associate Professor of Strategic Management at Radboud University Nijmegen, the Netherlands. His current research interests are in the areas of international corporate social responsibility and response strategies in problematic strategic alliances.
"About the title" may belong to another edition of this title.
Phatpocket Limited
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AbeBooks seller since April 28, 2005
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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.…
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