Corporate Relationship Management Strategy
Language: English
Published by Business Expert Press, 2025
- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 47.06
Quantity: Over 20 available
Add to basketItem description from seller
In English.
Seller Inventory # ria9781637427569_new
- Title
- Corporate Relationship Management Strategy
- Author
- Maiorescu, Roxana D.
- Publisher
- Business Expert Press
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1637427565
- ISBN 13
- 9781637427569
- Item weight
- 324 grams
This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.
It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company.
The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.
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About the Author
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Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
Shipping rates from United Kingdom to U.S.A.
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