Corporate Reputation: Reputation Has Become an Essential Strategic Asset for Companies

Carreras, Enrique/ Carreras, Ana (Contributor)/ Alloza, Ángel (Contributor)

ISBN 10: 8483567970 / ISBN 13: 9788483567975

Published by Lid Pub Inc, 2014

About this Item

illustrated edition. 502 pages. 9.00x6.00x1.15 inches. In Stock.

Seller Inventory # __8483567970

Bibliographic Details

• Title: Corporate Reputation: Reputation Has Become an Essential Strategic Asset for Companies
• Publisher: Lid Pub Inc
• Publication Date: 2014
• Language: English
• ISBN 10: 8483567970
• ISBN 13: 9788483567975
• Binding: Paperback
• Condition: Brand New
• Weight: 0.8 kilograms

About this title

Synopsis

Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies products and brands.Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery.When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.

About the Author

Enrique Carreras is a professor at the Faculty of Economics and Business at the CEU San Pablo University in Madrid. He has extensive research experience and currently specializes in causal models for measurement tools to evaluate intangible assets such as customer satisfaction and corporate reputation.Ana Carreras holds a PhD in Economics and Business Studies and leads several research projects on satisfaction, customer loyalty and corporate reputation at the CEU San Pablo University (Spain). She is also a project director at MQ Medición de Calidad SL., where she is responsible for the creation, development and implementation of different indices, such as the LO.CAL index and the Professional Reputation index. Ángel Alloza, CEO, Corporate Excellence – Centre for Reputation Leadership. Ángel obtained his BA in Psychology from the Complutense University of Madrid and holds a Master's degree in Communication from the Jaume I University (Spain). Ángel has extensive experience in market research and strategic planning and was responsible for BBVA’s global communication strategy, brand, reputation and monitoring of relevant indicators. Ángel currently lectures at high-profile universities and business schools in Europe and the US.