Corporate Reputation: Managing the New Strategic Asset

Smythe, John and etc. and Dorward, Colette and Reback, Jerome

ISBN 10: 0712650598 / ISBN 13: 9780712650595

Published by Random House Business Books, 1992

About this Item

***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.

Seller Inventory # 4413891

Bibliographic Details

• Title: Corporate Reputation: Managing the New Strategic Asset
• Publisher: Random House Business Books
• Publication Date: 1992
• Language: English
• ISBN 10: 0712650598
• ISBN 13: 9780712650595
• Binding: Hardcover
• Condition: Used; Very Good

About this title

Synopsis

This book takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as good or bad corporate behaviour.