Corporate Reputation as Strategic Intangible Asset : An analysis of management processes, measurement methods and impact on bank and auditors' decisions

Diletta Vito

ISBN 10: 3031933303 / ISBN 13: 9783031933301

Published by Springer Nature Switzerland, Springer International Publishing Jun 2025, 2025

About this Item

Neuware - This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept. By integrating perspectives from various disciplines such as strategic management, organizational theory, and accounting, the book presents a holistic framework for both enhancing and safeguarding corporate reputation.The book explores essential processes such as creating, acquiring, protecting, and repairing reputational capital, employing a stock and flow model to establish a robust framework for reputation management.Furthermore, the book studies the role of corporate communication and voluntary disclosure in establishing trust and credibility with stakeholders. It provides actionable strategies for reputational risk management and crisis management, emphasizing the critical importance of swift and transparent communication in safeguarding and restoring reputational capital. By addressing stakeholder-specific dynamics and offering detailed guidelines on reputation management, the book underscores the necessity of tailored efforts to meet the unique needs and concerns of diverse stakeholder groups.Designed for scholars, practitioners, business leaders, and students in business and management disciplines, this book aims to deepen their understanding of the strategic importance of corporate reputation.

Seller Inventory # 9783031933301

Bibliographic Details

• Title: Corporate Reputation as Strategic Intangible Asset : An analysis of management processes, measurement methods and impact on bank and auditors' decisions
• Publisher: Springer Nature Switzerland, Springer International Publishing Jun 2025
• Publication Date: 2025
• Language: English
• ISBN 10: 3031933303
• ISBN 13: 9783031933301
• Binding: Buch
• Condition: Neu
• Dimensions: 241W x 160H x 15D millimeters 241 millimeters width by 160 millimeters height by 15 millimeters depth
• Weight: 416 grams

About this title

Synopsis

This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept. By integrating perspectives from various disciplines such as strategic management, organizational theory, and accounting, the book presents a holistic framework for both enhancing and safeguarding corporate reputation. The book explores essential processes such as creating, acquiring, protecting, and repairing reputational capital, employing a stock and flow model to establish a robust framework for reputation management.

Furthermore, the book studies the role of corporate communication and voluntary disclosure in establishing trust and credibility with stakeholders. It provides actionable strategies for reputational risk management and crisis management, emphasizing the critical importance of swift and transparent communication in safeguarding and restoring reputational capital. By addressing stakeholder-specific dynamics and offering detailed guidelines on reputation management, the book underscores the necessity of tailored efforts to meet the unique needs and concerns of diverse stakeholder groups.

Designed for scholars, practitioners, business leaders, and students in business and management disciplines, this book aims to deepen their understanding of the strategic importance of corporate reputation.

About the Author

Diletta Vito is a Postdoctoral Researcher at the Department of Economics and Management, University of Pisa, Italy. Her research focuses on corporate reputation, auditing, risk management in both the private and public sectors, and public management.