Corporate Web-Video - Chancen, Risiken und gesellschaftlicher Sinn : Fallbeispiel Allianz Versicherungs AG, München
Language: German
Published by Diplom.De, 2004
- Softcover
- New

Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 85.03
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Doktorarbeit / Dissertation aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Universität für Musik und darstellende Kunst (Film und Fernsehen (Filmakademie)), Sprache: Deutsch, Abstract: Inhaltsangabe:Einleitung:Die Globalisierung steigert die Innovationsgeschwindigkeit und weckt den Bedarf nach beschleunigter Kommunikation und Synchronisation von Prozessen in Unternehmen. Verbesserte IT-Netze bieten für diese Nachfrage jetzt eine Lösung an: Corporate Web-Video, die Videoübertragung über Intra- und Internet für Unternehmenszwecke. Die Einsatzbereiche von Corporate Web-Video sind Unternehmenskommunikation, eLearning, Human-Resource sowie Sales & Marketing, die hohe Erwartungen in eine neue Kommunikationskultur wecken. Daimler-Chrysler hat bereits täglich einen aktuellen Videobeitrag im Internet.Forschungsziel der Untersuchung ist deshalb eine Einschätzung, welche Bedeutung Corporate Web-Video erlangen kann sowie welche Chancen und Risiken damit auf dem Weg in die Informations- und Selbstorganisationsgesellschaft verbunden sind. Dabei soll der gesellschaftliche Sinn ausgelotet werden zwischen dem Hoffnungsszenario von Produktivitätszuwachs und Wohlstand sowie der Annäherung an das Ideal von Information und Bildung für alle, und dem Beunruhigungsszenario von verschärften, ungleichen sozialen und regionalen Chancen sowie sozial verarmten Lernwelten und Kommunikationsformen.Problemstellung:Welche Herausforderungen kann Corporate Web-Video lösen Dazu stellt diese Arbeit vier forschungsleitende Fragen: Wie steht es um die technische und organisatorische Machbarkeit, das betriebswirtschaftliche Kosten- und Nutzenverhältnis, unternehmens-interne Machtverschiebungen und den gesellschaftlichen Sinn von Corporate Web-Video Gang der Untersuchung:Für das methodische Vorgehen wird wegen des noch jungen Forschungsgebietes eine hypothesenfindende Untersuchung als Untersuchungstyp festgelegt und als Explorationsstrategie die empirisch-qualitative Exploration ausgewählt. Dabei kommt eine Kombination zum Einsatz: Ein qualitatives Experiment als exemplarische Fallstudie, ergänzt durch die seit dem Experiment in der Allianz realisierten Anwendungen, sowie leitfadengeführte Experteninterviews.Die Studie zeigt auf, wie Corporate Web-Video zu einer Steigerung der Wettbewerbsfähigkeit des Unternehmens beitragen kann.Inhaltsverzeichnis:Inhaltsverzeichnis:EIDESSTATTLICHE ERKLÄRUNGAVORWORTBINHALTCABKÜRZUNGEN UND GLOSSARKTABELLENSABBILDUNGENUANHANGWI.EINLEITUNG11.WANDEL ZUR KOMMUNIKATIONS-, WISSENS- UND SELBSTORGANISATIONSGESELLSCHAFT WISSEN IM BERUF22.VIDEOTECHNIK GESCHICHTE UND VISION73.BEGRIFFSBESTIMMUNGEN94.THEMENEINGRENZUNG135.FORSCHUNGSSTAND UND PROBLEMPERSPEKTIVE146.METHODISCHES VORGEHEN177.PRAKTISCHE BEDEUTUNG18II.THEORETISCHER TEIL198.UNTERSUCHUNGSOBJEKT UND FORSCHUNGSZIEL199.PROBLEMDARSTELLUNG VIER PERSPEKTIVEN2010.BESCHREIBUNG DES UNTERSUCHUNGSOBJEKTES WEB-VIDEO2511.ANWENDUNGSBEREICHE UND ZIEL VON WEB-VIDEO2712.THEORETISCHER REFERENZRAHMEN CORPORATE COMMUNICATION4113.THEORETISCHER REFERENZRAHMEN ELEARNING4614.EINFÜHRUNG TECHNISCHE GRUNDLAGEN7015.SICHERHEITSASPEKTE UND IT-SECURITY8716.MEDIENPOLITIK, NETZAUSBAU UND TIMES-MARKTVERSCHMELZUNG8917.MEDIEN- UND LIZENZRECHT FÜR WEB-VIDEO12118.GESELLSCHAFTLICHE FRAGESTELLUNGEN128III.EMPIRISCHER TEIL13319.FORSCHUNGSFRAGEN13320.METHODE UND UNTERSUCHUNGSDESIGN: HYPOTHESENFINDENDE EMPIRISCH-QUALITATIVE EXPLORATION13521.BESCHREIBUNG DER STICHPROBE DER EXPERTENBEFRAGUNG14222.DATENERHEBUNG I: EXPERIMENT MACHBARKEIT ALLIANZ WEB-TV 14323.DATENERHEBUNG II: ALLIANZ WEB-VIDEO-ANWENDUNGEN SEIT DEM EXPERIMENT1.…
Seller Inventory # 9783838683904
- Title
- Corporate Web-Video - Chancen, Risiken und gesellschaftlicher Sinn : Fallbeispiel Allianz Versicherungs AG, München
- Author
- Matthias Kunert
- Publisher
- Diplom.De
- Publication year
- 2004
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3838683900
- ISBN 13
- 9783838683904
- Item weight
- 561 grams
- Dimensions
- 210x148x27 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | US$ 39.04 | US$ 50.20 |
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