Counter Strategies in Global Markets
Language: English
Published by MacMillan, 2011
- Hardcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Hardcover
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Item description from seller
Print on Demand pp. xiii + 170 33 Figures, Illus.
Seller Inventory # 11296753
- Title
- Counter Strategies in Global Markets
- Author
- Plo?tner Olaf
- Publisher
- MacMillan
- Publication year
- 2011
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0230301312
- ISBN 13
- 9780230301313
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
"Synopsis" may belong to another edition of this title.
About the Author
OLAF PLÖTNER Associate Dean of Executive Education at ESMT European School of Management and Technology, Germany, and Managing Director of ESMT Customized Solutions GmbH.
"About the title" may belong to another edition of this title.
Majestic Books
Hounslow, United Kingdom
4-star seller
AbeBooks seller since January 19, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 45 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 8.69 | US$ 13.17 |
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