Counterintuitive: Unconventional Principles for Success in Life and Business

"A masterclass in challenging assumptions and building ideas that create meaningful impact." –Jay Shetty, #1 New York Times bestselling author and host of On Purpose podcast

Most people spend their lives solving small problems―following rules they never question, chasing goals they didn’t choose, and accepting limits that don’t actually exist.

If you’ve ever felt you were meant to play a bigger game, this book shows you how.

In Counterintuitive, Naveen Jain―serial entrepreneur, philanthropist, and founder of multiple billion-dollar companies―reveals the way of thinking that allowed him to consistently do what others believed was impossible. Jain shares that his success did not come from being smarter, luckier, or more connected. Instead, it came from asking better questions and challenging the conventional.

Breakthrough success doesn’t come from working harder within the system. It comes from stepping outside it entirely. It’s thinking so big that problems become simpler. It’s using imagination as a discipline, not a daydream. And it’s choosing bold optimism when the world insists on cautious realism.

This is not a book of tactics. It’s a blueprint for a mindset shift.

Inside, you’ll discover:
– Why thinking bigger is often easier than thinking small―and why the world’s most complex problems are the most solvable
– How to unlearn the invisible rules that limit ambition, creativity, and impact
– How to train your imagination to see opportunities where others see constraints
– The counterintuitive principles Jain used to build billion-dollar companies, shape industries, and tackle global challenges

Blending personal stories, hard-won lessons, and unconventional insights, Counterintuitive challenges you to stop settling for what you’re told is realistic and start reaching for what’s truly possible.

Naveen Jain is an innovative entrepreneur dedicated to tackling global challenges. He founded several successful companies, including Moon Express, which aims to harvest lunar resources and enable multi-planetary living, and Viome, which seeks to make illness elective through personalized nutrition based on microbial insights.

Naveen also serves on the board of the X PRIZE Foundation, where he champions incentive prizes―like the Women Safety XPRIZE―to solve societal issues. He is also a board member at Singularity University, focused on empowering leaders to address humanity's grand challenges with technology.

He has received numerous accolades for his work, including Ernst & Young Entrepreneur of the Year, the Albert Einstein Technology Medal, and the Ellis Island Medal of Honor. He is the author of Counterintuitive, Moonshots, and The Youth Formula.