A Country Image and Promotion of a Tourist Destination, (Azerbaijan) : A country image and its effects in promoting a tourist destination, (on the example of Azerbaijan, Baku)

Language: English

Published by Scholars' Press, 2014

3639665112 / 9783639665116

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Dear reader, an image making process is an extremely complex and highly political activity that can enhance a nation s economy national self-image and identity. To build an image for a destination is a long lasting and complex process. Managers must overcome the politics and outsmart their competitors. It takes patience to establish brand reputation. A rapid elevation to celebrity status is the result of culmination of long-term economic, political, social and cultural factors. Promoted image should always reflect the reality of a destination in question. The case in point Azerbaijan has a room for a makeover of its image as a safe destination. Arguably, country s image can be overhauled by reviewing curbing factors that were identified in this study. Notably, some of country image aspects as history and geographical dispensation cannot be altered or easily manipulated. However, application of relevant marketing strategies as events and deeds were found relevant in Azerbaijan context.…

Seller Inventory # 9783639665116

Title
A Country Image and Promotion of a Tourist Destination, (Azerbaijan) : A country image and its effects in promoting a tourist destination, (on the example of Azerbaijan, Baku)
Author
Samira Amirova
Publisher
Scholars' Press
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639665112
ISBN 13
9783639665116
Item weight
96 grams
Dimensions
220x150x4 mm

AHA-BUCH GmbH

Einbeck, Germany

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