Countryside Recreation Site Management: A Marketing Approach
Ian Keirle
ISBN 10: 0415248841 ISBN 13: 9780415248846
Published by Routledge 2002-06-27, 2002
New
Hardcover
From
Chiron Media, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since August 2, 2010
This specific item is no longer available.
About this Item
Description:
Seller Inventory # 6666-TNFPD-9780415248846
Synopsis:
Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises.
The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites.
About the Author: Ian Keirle
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Countryside Recreation Site Management: A ...
Publisher: Routledge 2002-06-27
Publication Date: 2002
Binding: Hardcover
Condition: New