Neuware - This important new vocational text for recreation and tourism management offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to bicycle paths and tourism enterprises. Driven by an innovative marketing approach to the subject, this book focuses on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links.

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Bibliographic Details

Title: Countryside Recreation Site Management : A Marketing Approach
Publisher: Taylor & Francis Ltd Jun 2002
Publication Date: 2002
Language: English
ISBN 10: 0415248841
ISBN 13: 9780415248846
Binding: Buch
Condition: Neu
Dimensions: 246 millimeters width by 174 millimeters height by 0 millimeters depth
Weight: 612 grams

About this title

Synopsis

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises.
The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites.

About the Author

Ian Keirle

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AHA-BUCH GmbH
Garlebsen 48, Einbeck, 37574, Germany

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