Courageous Training Format: Trade Paper

All too often—maybe even most of the time—training doesn’t stick. But Tim Mooney and Robert Brinkerhoff have discovered that some iconoclastic trainers achieve breakthrough results by having the courage to break away from the usual approaches and identify what really works. In simple and engaging language they lay out the Four Pillars of Courageous Training, illustrating each with real-life examples that highlight specific concepts, methods, and tools, and include four case studies that demonstrate the mind-set needed to truly transform training and produce dramatic—and measurable—business results.

TIM MOONEY is a Vice President with Advantage Performance Group (APG), a wholly owned subsidiary of BTS Group AB. A seasoned performance consulting expert who specializes in assessment, organizational change, and sales effectiveness, Tim has delivered projects in Germany, France, Great Britain, North America, and South Africa. In his role as the Practice Leader for the Advantage Way, Tim is responsible for developing the practice capabilities, growing the business, and working closely with APG and BTS clients globally to ensure measurable results on all projects.
ROBERT O. BRINKERHOFF, Ed.D., an internationally recognized expert in evaluation and training effectiveness, has provided consultation to dozens of major companies and organizations in Australia, Europe, New Zealand, Russia, Saudi Arabia, Singa- pore, South Africa, and the United States.
Brinkerhoff is an author of numerous books on evaluation and training and has been a keynote speaker and presenter at hundreds of conferences and institutes worldwide. Scores of leading corporations and agencies, from Dell Computer and Ford Motor Company to the World Bank and Central Intelligence Agency, have adopted his methods and tools for training effectiveness and evaluation.