Synopsis
In Cracking the Business Code, you will get key take-aways with specific action steps in an easy-to-read format on topics that include: - Leadership, vision & culture for the 21st century - Recruiting - Keys to hiring right the first time - Onboarding - What should be included in the process - Marketing, sales & customer service - Designing & maintaining a sales organization that can keep up with the times - Operations - Do you have a well oiled machine or do you have some squeaky wheels? - Culture & change - It had been working really well... what has gone wrong? - IT - Are you keeping up or lagging behind? What's the cost to the bottom line? - Global expansion - Things to consider for planning and a special etiquette section. - Plus a bonus section: Take a leadership and time management test to see what kind of leader you are and how to juggle all the responsibilities that come on a daily basis. This is a must read for corporate executives, entrepreneurs, or small business owners. If you are a forward thinker and want to stay ahead of the curve, this is the book for you and your team!
About the Author
One could say that Dana and Ellen Borowka have seen it all when it comes to personalities and the direct relationship between personality and employee performance. Having conducted and interpreted over 20,000 work style personality tests since 1994, the Borowkas have earned a reputation for in-depth insight that helps their clients hire the right people and manage them for exceptional performance. This expertise has made the Borowkas sought-after speakers on the topic of employee performance. Their first book, Cracking the Personality Code, is regarded as a leading text on the subject of in-depth work style & personality assessments. They co-founded Lighthouse Consulting Services, LLC, in Santa Monica in 1994 and today the firm works with organizations around the world to create high performance companies with engaged, fulfilled employees. Dana Borowka, MA, CEO and co-founder brings over thirty years of experience in business consulting into every client engagement. He has an undergraduate degree in human behavior and a master's degree in clinical psychology. He speaks regularly to Vistage International and other CEO peer groups, corporations, associations, and trade organizations. Dana can be reached at dana@lighthouseconsulting.com. Ellen Borowka, MA, Senior Analyst and co-founder has an undergraduate degree in sociology and a master's degree in counseling psychology. Since 1994 she has worked tirelessly to refine the processes, external communications, and best practices that have earned for LCS a reputation for responsiveness and high customer satisfaction.
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