Cracking the Code: The Entrepreneurial Dentist's Guide to More Impact, More Freedom, More Security

The business of dentistry is much more complex than it was just ten years ago. The margins are slimmer, the debt required is expanding, and the risk is higher. The entire financial model of dentistry has turned upside down. The practice of dentistry has been a highly fragmented industry that has allowed predatory pricing and reimbursement to overwhelm it. Payor sources, suppliers, lenders, and other vendors enjoy massive profit margins many times that of dental practices, and it will only worsen over time if we don’t adapt.

These macro-economic factors are driving a mass aggregation of dental practices. By growing into groups, practices build clout and negotiating power. Operating in a new way can maintain profitability. It will be required to reach the impact, freedom, and security dentists dream of.

A new type of dental leader, the Dental CEO, is emerging. Few dentists are equipped to take on this new role. Even fewer understand the step-by-step process of growing from a single location to an enterprise. That’s why this book was written.