Cracking the Code: How to Win HEarts, Change Minds, and Restore America's Original Vision

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ISBN 10: 1576754588 / ISBN 13: 9781576754580

Published by Berrett-Koehler Pub, 2007

About this Item

reprint edition. 227 pages. 9.50x6.25x1.00 inches. In Stock.

Seller Inventory # 1576754588

Bibliographic Details

• Title: Cracking the Code: How to Win HEarts, Change Minds, and Restore America's Original Vision
• Publisher: Berrett-Koehler Pub
• Publication Date: 2007
• Language: English
• ISBN 10: 1576754588
• ISBN 13: 9781576754580
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.5 kilograms

About this title

Synopsis

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

About the Author

Thom Hartmann is the host of a nationally syndicated Air America radio program. A four-time Project Censored award winner, he is the bestselling author of more than nineteen books, including Screwed: The Undeclared War Against the Middle Class—and What We Can Do About It, The Last Hours of Ancient Sunlight, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.