Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets!

Contents: 1. Global Pharmaceutical Industry: An Overview. 2. A Short History of Generics. 3. The Turf Wars. 4. The Code. 5. Strategic Vision. 6. Reaching the Critical Mass. 7. Marketing Mindset. 8. Technology Focus. 9. Focus on Research. 10. Intellectual Capital. 11. Integrating Strategically. 12. Internationalizing the Business. 13. Attracting Alliances. 14. Operational Excellence. 15. The Secret Sauce. 16. The Contenders. 17. Generics: The Road Ahead. 18. Winner’s Checklist! The global generic drug industry is robust and growing. The total value of the global generic drug industry has crossed $900 billion in 2016 and is poised to cross the coveted $1 trillion soon. However, the generic sector is not very concentrated, with the top ten global generic companies accounting for about only 38 percent of the total value. Furthermore, only four companies — Mylan, Teva, Sandoz, Pfizer (General and Established Products) Generics division, and Sun Pharma, have a truly global presence. Why is it that only four out of the many generic drug companies are global, and the rest are not? What are the success secrets of these companies? Do they have a separate Success DNA? A Code for winning in the global generic drug markets? Can any of the other companies become global? CRACKING THE GENERICS CODE unravels the mystery of the DNA for success in the international generic drug markets. It, as the title, suggests cracks the code to succeed in the global generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study of twenty leading players in the business. A detailed analysis of these twenty companies reveals the success code of a winning strategy’s ten essential elements. Therefore, CRACKING THE GENERICS CODE will be your valuable guide for formulating and executing strategies for winning in the global generics markets. The book presents insights gleaned and gained from the strategies employed by these twenty highly successful companies in a capsule form.…