Craft Beef: A Revolution of Small Farms and Big Flavors

Why is it that we know more about the origin and flavor of the coffee beans in our cup of morning brew than about the steak on our dinner table? Why do we delight in the differences between a Zinfandel and a Cabernet, but not even know that breeds like Belted Galloway or Murray Grey exist? For too long, beef in America has been relegated to commodity status, an homogenous product of an industrial supply chain whose every trait--color, texture, and even the cow's diet--is dictated by a tiny number of gigantic corporations.But a craft beef revolution is underway on farms, in butcher shops, and at restaurants across the country, and it's delivering better steak.Craft beef -- Independently produced in small herd sizes;-- Humanely raised by ranchers who deal in "zero-stress"; and-- Focused on unique flavors we forgot could even exist in steak.Follow Crowd Cow's Lowry, Heitzeberg, and Saunders as they meet the farmers, butchers, and chefs making the craft beef revolution possible, and along the way, learn how to become a craft beef connoisseur yourself.

"Craft beef might just be the biggest revolution the meat industry has seen since spag bog..." -- Olivia Petter, lifestyle writer at The Independent". . . Craft Beef is a positive and informative look at the good work being done in the beef industry." -- Ashleigh VanHouten, health writer and host of Paleo Magazine Radio

"Craft Beef is an uplifting, delicious look at how America's favorite food is changing for the better." -- Patrick Vlaskovits, New York Times bestselling author of Hustle and The Lean Entrepreneur

"What if you could have your steak and eat it, too? Craft Beef explains why you win by choosing small-scale, grass-fed beef. . . You'll never look at USDA Prime the same way again." -- Dave Asprey, Founder and CEO of Bulletproof

"Craft Beef does a great job of shining the spotlight on the hard-working family farms that are fighting for a better, more sustainable way of producing beef." -- Joe Montana, NFL Hall of Fame