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Seller: GoldBooks, Denver, CO, U.S.A.GoldBooks
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Softcover
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Seller Inventory # 92C41_21_009168031X
- Title
- The Craft of Copywriting
- Author
- Alastair Crompton
- Publisher
- Random House UK
- Publication year
- 1987
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 009168031X
- ISBN 13
- 9780091680312
- Edition
- 2nd Edition
Copywriting is a craft, and one that you can certainly learn. Take it from the author - Alastair Crompton - who's made an illustrious career out of twenty-five years in the advertising business. Fully illustrated with numerous examples of top-notch advertising, THE CRAFT OF COPYWRITING is probably the best teacher a young copywriter could ever have. but its value isn't restricted to those who sit behind computer screens. Everyone in advertising - clients, accounty executives, marketing and product managers, even business students - will find it a fascinating, behind-the-scenes account of a multi-billion dollar activity - the making of ads that sell.
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| Item | 4 to 14 business days | 3 to 8 business days |
|---|---|---|
| First item | US$ 5.50 | US$ 12.75 |
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