The Craft of Creativity

Matthew A. Cronin, Jeffrey Loewenstein

ISBN 10: 1503605078 / ISBN 13: 9781503605077

Published by Stanford University Press, US, 2018

About this Item

Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

Seller Inventory # LU-9781503605077

Bibliographic Details

• Title: The Craft of Creativity
• Publisher: Stanford University Press, US
• Publication Date: 2018
• Language: English
• ISBN 10: 1503605078
• ISBN 13: 9781503605077
• Binding: Paperback
• Condition: New

About this title

Synopsis

Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

About the Author

Matthew A. Cronin is Associate Professor of Management at George Mason University. Jeffrey Loewenstein is Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign.