Craft & Implem Strat:Txt & Rdg: Text and Readings

Thompson*

ISBN 10: 0256150273 / ISBN 13: 9780256150278

Published by McGraw-Hill Inc.,US, 1994

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # rev8367878369

Bibliographic Details

• Title: Craft & Implem Strat:Txt & Rdg: Text and Readings
• Publisher: McGraw-Hill Inc.,US
• Publication Date: 1994
• Language: English
• ISBN 10: 0256150273
• ISBN 13: 9780256150278
• Binding: hardcover
• Condition: Good
• Weight: 680.4 grams

About this title

Synopsis

Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.