Craft Your Practice: A Guide to Building a Personalized Private Practice

Craft Your Practice: A Guide to Building a Personalized Private Practice is the essential roadmap for therapists, counselors, and mental health professionals who want to step confidently into private practice without sacrificing their values or burning out.

Written by Lisa Reidsema, LMHC—an experienced clinician who grew a thriving group practice and later reshaped her work around sustainability and alignment—this guide blends practical business strategy with therapist-centered wisdom.

Unlike generic business manuals, this book is written by a therapist, for therapists. Each chapter combines reflection prompts, real-world examples, and actionable steps so you can make steady progress without overwhelm.

Whether you’re newly licensed and ready to leave agency work, a student exploring private practice, or a seasoned clinician ready to realign your practice with your life, this book will help you create a path that fits your vision

Inside, you’ll learn how to:

• Shift from employee to business owner with clarity and confidence.
• Navigate the nuts and bolts of setup: legal structures, licensing, insurance, and systems.
• Define your niche, services, and pricing so you can serve the right clients at the right value.
• Create a physical or virtual office space that supports both you and your clients.
• Market your practice in ways that feel authentic and effective.
• Establish boundaries and build sustainability into your daily work.
• Explore growth options—from refining a solo practice to considering group models.

Imagine your ideal practice…

A space that reflects who you are. Clients you feel energized to work with. A schedule that honors your needs and income that supports your life. Confidence in your clinical skills and you business decisions.

That’s the practice that this book will help you create.

Practical, supportive, and empowering, Craft Your Practice is your companion in building the business side of therapy—so you can focus on the work that matters most.