Craft Your Practice

Get credentialed. Get paid. Get confident.

Craft Your Practice: Credentialing, Insurance, and Getting Paid is a practical guide for therapists who want to take the confusion and frustration out of working with insurance. Whether you’re new to private practice or ready to strengthen your existing systems, this book will help you navigate every step of the credentialing and billing process with clarity and confidence.

Written by Lisa Reidsema, LMHC—a licensed therapist, practice owner, and creator of the Craft Your Practice brand—this book combines years of hands-on experience with simple, step-by-step strategies designed for busy clinicians. Lisa has walked this path herself, learning how to turn administrative overwhelm into organized, repeatable systems that support both client care and business growth.

Inside, you’ll learn how to:
• Navigate the credentialing process from NPI registration to CAQH and panel applications.
• Understand insurance language, CPT codes, and billing workflows to avoid costly mistakes.
• Build systems for claims, follow-ups, and denials management that save time and reduce stress.
• Combine private-pay and insurance models to create stability and profitability.
• Set boundaries, track payments, and advocate for your worth with professionalism and ease.

Packed with real-world examples, downloadable tools, and compassionate guidance, Credentialing, Insurance, and Getting Paid helps you move from confusion to confidence—so you can focus less on paperwork and more on the purpose behind your practice.

Part of the Craft Your Practice series, this book empowers therapists to master the business side of private practice while staying grounded in their values and clinical integrity.

Lisa Reidsema, LMHC, is a licensed mental health counselor, private practice owner, and creator of the Craft Your Practice brand - a comprehensive system of books, courses, and coaching designed to help therapists build values-driven, profitable practices. With years of experience navigating credentialing, insurance panels, and the business side of therapy, Lisa translates complex systems into clear, practical steps so clinicians can thrive doing meaningful work.