Crafting Strategy: Embodied Metaphors in Practice

Heracleous, Loizos Loizos Heracleous, Claus D. Jacobs,

ISBN 10: 0521116554 / ISBN 13: 9780521116558

Published by Cambridge University Press, 2011

About this Item

Crafting Strategy: Embodied Metaphors in Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

• Title: Crafting Strategy: Embodied Metaphors in Practice
• Publisher: Cambridge University Press
• Publication Date: 2011
• Language: English
• ISBN 10: 0521116554
• ISBN 13: 9780521116558
• Binding: hardcover
• Condition: Very Good

About this title

Synopsis

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

Book Description

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.