Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader
Kantor, Jonathan
ISBN 10: 0557163242 ISBN 13: 9780557163243
Published by Lulu.com, 2010
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Paperback
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0557163242I3N00
Synopsis:
Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.
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Bibliographic Details
Title: Crafting White Paper 2.0: Designing ...
Publisher: Lulu.com
Publication Date: 2010
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket