Crash Course in Marketing for Libraries
Language: English
Published by Libraries Unltd Inc, 2007
- Softcover
- Used
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
AbeBooks seller since April 28, 2005
Condition: Used - Good
US$ 2,016.08
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Add to basketItem description from seller
Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Seller Inventory # Z1-R-027-01476
- Title
- Crash Course in Marketing for Libraries
- Author
- Alman, Susan Webreck
- Publisher
- Libraries Unltd Inc
- Publication year
- 2007
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1591584302
- ISBN 13
- 9781591584308
Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described.
Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian.
Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.
"Synopsis" may belong to another edition of this title.
About the Author
Susan Webreck Alman has been interested in Interpersonal Communication for Librarians [Library Marketing, PR and Advocacy] for two decades. She teaches communication [marketing] courses to graduate students in library and information science on a regular basis. Her students are enthusiastic about her expertise and teaching style. Sue received degrees (MLS and PhD) from the University of Pittsburgh. Her career has included public service and administrative posts in libraries, and teaching at the University of Michigan. Currently, she is the director of Distance Education Services and Outreach at the University of Pittsburgh and adjunct faculty at San Jose State University.
"About the title" may belong to another edition of this title.
Phatpocket Limited
Waltham Abbey, HERTS, United Kingdom
AbeBooks seller since April 28, 2005
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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.…
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Used books, Used textbooksSeller's business information
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